Did you look both ways?

We stand at the intersection of technology and wellbeing

fueled by a purpose to protect and empower people. 

Our dream is to make movement more meaningful.

It starts with practicing safe behaviors.

Like looking both ways.

A century ago, automobiles met American cities. 

Today, we are navigating a stark reality: roads have become more perilous than statistically ever before, claiming 1.3 million lives annually in preventable tragedies - the 8th leading cause of death.

An outlier on a list of natural causes.

The answer is not just in our hands, but cradling our heads. 

With a considerate crafting of products and cultivation of communities connecting to human [health + safety} at the core of what matters most to us, 

we envision

a 

world where

 safety is second-nature.

The game begins when you ride a bicycle, and wear a helmet.